[ Advisor & board director ]

Expert advisor & strategic know-how

I am a serial marketing technology & services entrepreneur with three private equity backed exits. I build innovative, tech-forward companies that scale quickly through non-traditional sales and marketing techniques. 

Strategic advisor

I advise and strategize with cutting-edge marketing and analytics firms, helping founders and executive teams scale, monetize, and expand into new markets, particularly the U.S.

My role as a board member and President of ESOMAR (2014–2024), the global association body for the research and analytics industry, along with my investment banking work at Oberon Securities, gives me unparalleled access to buyers and sellers worldwide, as well as deep insights into sector trends internationally.

Knowledgeable, forward leaning and actively contributing value, I highly recommend Kristin for board roles.

Pal MalmrosFounder, Verdane 

Kristin is a fantastic strategist. She served on my board and played a vital role in helping us turn the company around and successfully be acquired.

Eric PlantenbergLunchbox Alchemy

Kristin served on mTab's Board while I was CEO. Her deep marketing expertise helped push us to think about that function differently. I'd work with her again in a heartbeat.

Alex GelmanHeritage Point

Great, wise person, open and fast thinking. Gives her point of view and pushes discussions forward in order to reach conclusions.

Ulrich BoyerNepa

Knowledgeable, forward leaning and actively contributing value, I highly recommend Kristin for board roles.

Pal MalmrosFounder, Verdane 

Kristin is a fantastic strategist. She served on my board and played a vital role in helping us turn the company around and successfully be acquired.

Eric PlantenbergLunchbox Alchemy

Kristin served on mTab's Board while I was CEO. Her deep marketing expertise helped push us to think about that function differently. I'd work with her again in a heartbeat.

Alex GelmanHeritage Point

Great, wise person, open and fast thinking. Gives her point of view and pushes discussions forward in order to reach conclusions.

Ulrich BoyerNepa

Experienced founder

Before stepping into advisory and board roles, I co-founded OTX, named the fastest-growing research firm in the world (2002 & 2003), scaling it from $0 to $30m in three years before its acquisition (first by Zelnick Media Group and Pilot Group in 2005, and again by Ipsos in 2010).

I later founded Forefront Consulting Group, a research technology firm that was acquired by Decipher, also a research tech firm, that achieved consistent triple-digit growth and went through multiple acquisitions, culminating in its merger with Confirmit to create Forsta. I served on Forsta’s Board of Directors through its acquisition by Press Ganey in 2022.

Growth expert

I bring deep expertise in driving triple-digit year-over-year growth for leading data driven tech and services firms like InnovateMR, mTab, and Forsta.

My experience extends into MarTech and AdTech, where I’ve advised companies like Indellia, Hyphametrics, and Dstillery, helping shape innovative solutions like custom audience profiling and digital activation strategies.

Board history

Commercial

2007–2015

Decipher (acquired by FocusVision / Thompson Street Advisors)

2015–Present

Evelyn & Bobbie

2017–2023

InsightsNow

2019–Present

mTab

2019–2020

Nepa (NEPA – publicly traded on the Swedish exchange)

2020–2021

FocusVision (merged with Confirmit in 2021 to become Forsta)

2021–2022

Forsta (acquired by Press Ganey in 2022)

2022–2023

Rival Group (stepped down to make room for an investor)

2022–Present

InnovateMR

Non-profit

2007–Present

Women in Research (President & Founder)

2015–2024

ESOMAR (President)

2015–2021

OMSI (Oregon Museum of Science & Industry)

2017–2020

Oregon Environmental Council

2017–2023

The Nature Conservancy